McGuire founded the company in 2010 when he moved from Ireland to San Francisco. Other sports that could benefit from the technology include soccer, cycling, swimming, and biking. Over time, Active Mind Technology plans to use the technology to measure and “gamify” other sports, McGuire said. The device can track two full rounds of tracking on one battery charge. “The design and user interface is crafted to deliver a 21st century experience of the game.” “The design of the Game Golf app and product has been closely integrated: a beautiful and dynamic presentation of play data, easy and fun ways to share, nondisruptive hardware and experience,” said Béhar, who is an investor in Active Mind Technology and is CEO of Fuseproject. Friends can compete against each other long distance. If you follow a friend, you’ll find out as soon as the player finished a round and what they scored. A player can also participate in contests such as the “longest drive” on a hole. McDowell said that he can use the technology to share his best strokes with followers on Twitter and Facebook. The social part of the app is interesting. Beyond shot distance, the app tells you your percentage of balls hit in the fairway, the greens you hit in regulation, and your putting performance. On the iPhone, the app tracks, analyzes, and shares the data. Or it can load the data via a wireless Bluetooth connection. The device can upload the data via a universal serial bus (USB) to your computer. Then it figures out how far you hit the ball as you pull out the next club to line up your next shot. Those red plugs are NFC-enabled, so when you put them near the main device, it records which club you are using. You can attach the main device to your belt, and then you screw the small red plugs into the top of your club grips. McDowell and Westwood have worn the devices in tournaments and are offering feedback to Active Mind Technology.īéhar’s company, Fuseproject, designed the device and its different parts to be wearable. “The product is extremely intuitive, doesn’t disrupt your game and is essential for any golfer looking to understand their game better, knock down their handicap, give themselves a competitive edge and compete with their friends and family across the globe.” “Game Golf not only gives everyone access to crucial data to dramatically improve your golf game and handicap, but it also makes playing more motivating, rewarding, social, and fun,” said McDowell, an investor and winner of the 2010 U.S. The company plans to launch the product in this summer. “We want to change the sporting experience for amateur players.” “We are doing what Nike FuelBand does for running,” McGuire said. Perhaps the most important thing it tells you is the distance that you hit the ball with each club - a piece of data that most golfers never know with any precision, said John McGuire, chief executive and founder of Active Mind Technology, the company that makes the Game Golf device, in an interview with VentureBeat. It does not, however, measure the velocity of your swing and how good it is. Game Golf uses accelerometers, gyroscopes, global navigation system (GPS), and near-field communications to track everything in a seamless fashion. Tapping crowdfunding, Game Golf is raising up to $125,000 for the project over the next 30 days on Indiegogo. It’s also being promoted and backed by pro golfers Graeme McDowell and Lee Westwood. But this device has a lot going for it. The product was designed by Yves Béhar, the creator of cool tech gear like the Jambox wireless speaker and the upcoming Ouya game console. There is plenty of sensor technology being applied to analyzing golf swings and helping golfers - that’s nothing new. “Golf is a category that needs to be shaken up,” said John McGuire, the chief executive of Active Mind Technology, in an interview with VentureBeat. The device is another example of the craze for the “ quantified self,” a movement that advocates self-knowledge through numbers. Then it syncs that data to the cloud, and you can look at the results on your smartphone and then share them with your friends. The wearable product tracks the location of your shots, the distance the ball traveled, and which club you used.
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